Custom WooCommerce development.
Built around how you actually sell.
Enterprise WooCommerce development services for B2B, B2C, and hybrid commerce – with the integrations and business logic the defaults won’t cover.
WooCommerce powers around 30% of online stores. The defaults work for the simple ones. We build the architecture, integrations, and custom logic for the stores that don’t fit a template – production B2B with custom pricing, hybrid B2B+B2C platforms, high-volume D2C brands.
WHAT WE BUILD
Six capabilities. One platform: WooCommerce.
A complete WooCommerce implementation – from architecture through B2B logic and ERP integrations to performance and product discovery.
01
Custom WooCommerce store architecture
We design the system before we write code. Tech stack, infrastructure, data model, integration plan, B2B logic specification. Everything documented and approved, so there are no surprises when development starts.
02
B2B commerce: custom pricing, credit limits, order approvals
Account-based pricing tiers, negotiated catalog visibility, credit limits, multi-step order approvals, quote requests, scheduled orders. Off-the-shelf B2B plugins handle the simple cases. Real catalog complexity and account-specific business rules need dedicated logic.
03
ERP, CRM, and PIM integrations
WooCommerce as the central commerce hub, integrated with NetSuite, SAP, HubSpot, Salesforce, and PIM systems. Real-time inventory, order sync, customer data, pricing rules. Dedicated APIs instead of plugin sprawl that drifts out of sync.
04
Custom WooCommerce plugin and extension development
Business logic that no marketplace plugin handles. Dedicated WooCommerce plugins with clean code, documentation, and tests. Your team can maintain them independently after we deliver.
05
High-volume catalogs and product discovery
Catalogs with hundreds of thousands of SKUs, faceted filtering at speed, search that returns relevant results in milliseconds. As an Algolia partner, we ship intelligent search that holds up under real catalog scale.
More on Algolia for WooCommerce →
06
Performance and Core Web Vitals at traffic peaks
Architecture-level optimization, not just caching. Stable performance under campaign load, sub-2-second page loads, Core Web Vitals that protect Google rankings and conversion.
More on WordPress performance →
WHO WE BUILD FOR
We build WooCommerce
stores that don’t fit
a template.
Manufacturers and distributors selling B2B
You sell to corporate buyers with negotiated contracts, custom pricing per account, credit limits, and order approval flows. ERP and PIM integration is non-negotiable. Off-the-shelf B2B plugins don’t cover this scale of requirements or the contract-specific logic each customer brings.
We build the order flows, pricing logic, and ERP synchronization that your business model actually requires.
Hybrid B2B+B2C platforms
You sell to both corporate buyers and individual customers from the same catalog. Different pricing, different checkout flows, different invoicing requirements. One storefront, two customer experiences. Education companies, manufacturers with consumer lines, software companies with team and individual licenses.
We architect the routing logic so the same WooCommerce installation serves both audiences without compromise.
D2C consumer brands at scale
High-traffic storefronts where mobile-first checkout, brand UX, and conversion optimization are the business. Subscription models, loyalty programs, sophisticated product discovery, integrations with marketing automation.
We build the storefront and the platform that lets your marketing team move fast – product drops, campaign landings, A/B tests – without waiting on developers.
Marketplaces and multi-vendor platforms
Vendor onboarding, commission logic, multi-warehouse fulfillment, vendor-specific pricing and shipping rules. The complexity that takes a standard WooCommerce store from a single shop to an actual marketplace.
We build the marketplace logic, vendor dashboards, and operational tooling that scale with the number of sellers, not against them.
Integration strip
Integrations we ship with – payments, fulfillment, ERP, CRM, marketing:
CHALLENGES
Familiar challenges we’ve solved many times.
Each challenge below comes from a real WooCommerce project we stabilized or rebuilt. Recognizing these patterns early is the first step to building something that works at scale.
B2B plugins from the marketplace promise custom pricing, credit limits, and approval workflows. They work for a demo. Then real catalogs, real customer counts, and real business rules expose the limits. We replace plugin-based B2B with dedicated logic that holds up under production load.
A previous engagement ended. The store stayed. Plugin sprawl, undocumented custom code, every update breaks something. We take over, audit what exists, and give you an honest recommendation on what to keep and what to rebuild. See how rescue missions work →
IMPLEMENTATION PROCESS
From diagnosis to
a working store.
STEP 01
Discovery and diagnosis
(Week 1-2)
We start with conversations – with you, your sales team, your customers. We understand the buyer types, pricing logic, ordering process, and existing systems. If we’re taking over an existing store, we audit current architecture, plugin stack, technical debt, and integrations. You get an honest recommendation on what to keep and what to rebuild.
STEP 02
Architecture and B2B logic spec
(Week 2-4)
We design the system matched to your business model, not our preferences. Tech stack, infrastructure, B2B logic specification, integration map, design system. The Gutenberg block library and documentation. You approve everything before we write production code.
STEP 03
Development
A delivery team builds, tests, and deploys. Weekly progress, full visibility, no end-of-project surprises. We own the outcome, not the hours billed.
STEP 04
Launch and knowledge transfer
We deploy to production and hand over with full technical documentation and training. Your team operates the store independently.
The engagement rarely ends at launch. Most clients move into our long-term Growth & Care partnership.
CASE STUDIES
WordPress and WooCommerce
development in
practice.
-
ND Channel
ND Channel is a US-based wholesale jewelry manufacturer producing made-to-order pieces – rings, bracelets, earrings – for jewelry retailers across the United States. The company operates on a build-to-order model where every piece is individually priced and produced, meaning the speed and accuracy of quoting directly shapes the customer experience and the business’s competitive position.
-
Enostrada
A lifestyle media project created by three enthusiasts: Robert (wine expert), Wojtek (culinary creator) and Kamil (travel & experiences). Their vision: a single modern platform combining wine, food, travel, and events, supported by high-quality articles, reviews, pairings and guides.
-
LernerPython
LernerPython is a premium membership-based e-learning platform created by Reuven Lerner, an internationally recognised Python educator and author. The platform provides: structured Python courses, weekly coding challenges, community access via Discord, long-term memberships for developers at different skill levels.
Questions about
WooCommerce
development.
Yes, when it’s architected for it. Off-the-shelf B2B plugins fall over under real catalog complexity, but custom-built B2B logic on WooCommerce handles account-specific pricing, credit limits, multi-step approvals, and ERP synchronization at the scale of any platform on the market. We’re a certified WooExpert and have been delivering WooCommerce projects since the platform launched.
Different trade-offs. Shopify Plus gives you faster initial setup with B2B features in a hosted package, but you trade flexibility, pay license fees per transaction tier, and live within Shopify’s ecosystem. WooCommerce gives you ownership of the code, no per-transaction licensing, and the ability to model business logic that Shopify can’t accommodate. For complex B2B and hybrid B2B+B2C scenarios, WooCommerce typically wins on long-term TCO and flexibility.
Yes, this is what we build for. NetSuite, SAP, HubSpot, Salesforce, QuickBooks, custom ERPs. We build dedicated APIs and synchronization layers, not plugin-based connectors that drift out of sync. More on WordPress integrations →
Yes. We audit the current state, document what exists, and give you an honest recommendation on what to keep and what to rebuild. Most takeovers move from rescue mode into long-term partnership. See how rescue missions work →